The Transformative Impact of AI on Marketing Expenditures
The Rise of AI in Marketing As AI has become increasingly integrated into marketing strategies, it has transformed the way businesses approach data-driven decision making. With the ability to process vast amounts of data in real-time, marketers can now make informed decisions about their marketing expenditures. Predictive analytics, a key application of AI in marketing, enables marketers to forecast customer behavior and predict which marketing channels will be most effective....